We assume, quite fairly, that an expensive item offers better quality. That’s not always the case, true, but it’s still what we expect. Higher quality goods come in exchange for a higher price point. At R Print we think that…
Branding is very powerful and no matter where you look in a big and successful company, you’ll see their brand engrained throughout it. Their branding will run through everything from invoices, emails, letters, social media, adverts, packaging, and even the…
How to Use Print in the Marketing Mix, “Print is dead.”, “Social media is the new phone call.”, “QR codes will make business cards obsolete.” Really? Do you see this happening? Or is it just media hype? We all know how much our world has changed with technology, but there are plenty of tech fails that didn’t take off. Print might not be in the same place as it used to be, but what business is? What’s happening is a change in the industry, and that’s the same for most businesses, even those in the digital space.
