We assume, quite fairly, that an expensive item offers better quality. That’s not always the case, true, but it’s still what we expect. Higher quality goods come in exchange for a higher price point. At R Print we think that…
The relationship between a brand and its customers has never been more important when it comes to overall success and increasing your chance of sales. With such a significant rise in digital advertising, many business owners have unintentionally placed print…
Whether you’re thinking of launching a new business, or you’re embarking on a business rebrand, it’s critical that you have a good understanding of the importance of design and print in order for them to work seamlessly as part of…
Love it or hate it, remote working quickly became the new norm following the events of 2020, forcing us to exchange our coffee shop and boardroom meetings for a webcam on the kitchen table. Some of us even started using…
Branding is very powerful and no matter where you look in a big and successful company, you’ll see their brand engrained throughout it. Their branding will run through everything from invoices, emails, letters, social media, adverts, packaging, and even the…
How to Use Print in the Marketing Mix, “Print is dead.”, “Social media is the new phone call.”, “QR codes will make business cards obsolete.” Really? Do you see this happening? Or is it just media hype? We all know how much our world has changed with technology, but there are plenty of tech fails that didn’t take off. Print might not be in the same place as it used to be, but what business is? What’s happening is a change in the industry, and that’s the same for most businesses, even those in the digital space.
